PRWeek’s Student of the Year competition was launched over 10 years ago, to encourage bright students to enter the PR profession, and to celebrate creativity and strategic thinking around real-world communications topics. The competition invites undergraduates from any academic area to create a full-fledged communications campaign around a brand or company, which is determined in partnership with the sponsor. The assignment is designed to demonstrate the student’s writing ability, planning skills, strategic approach, and creativity.
Students will need to devise a campaign that will help Ford leverage their technology leadership by promoting and showcasing Ford’s connected car technology (SYNC) as a key differentiator from the competition to help attract the “millennial” generation. Entries are no longer being accepted for 2012.
Each year, PRWeek editors select a shortlist of students based on their written entries, and these five finalists are brought to New York to pitch their ideas in person, in front of an expert panel. The winning student will be awarded $5,000, a paid internship at Hill & Knowlton and the opportunity to attend the PRWeek Awards 2012 in New York along with the top leaders in the industry. A runner up will be awarded $1,000 and the opportunity to attend the PRWeek Awards 2012.
PRWeek Student of the Year winners have gone on to successful careers in public relations, and have been sought after employees by some of the top firms in the country. The program is a great proving ground for talent, and also offers marketers and companies a chance to see how they are perceived from a student perspective.
Congratulations to this year’s finalists:
Keri Cook, Liberty University
Jacob Dylik, La Salle University
Brianna Kelley, American University
Andrew Mailloux, Georgia State University